🧠 Why Amazon’s Slow Growth Doesn’t Matter

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Last week, Amazon reported earnings. Sales were up 13% — which is solid, but not eye-popping. And yet, the stock zoomed ahead by as much as 9% following the release.

To some, this might be confusing. But peek underneath the hood and it makes much more sense:

For over a decade now, Amazon has been transitioning away from selling first-party goods (think: Amazon-branded toilet paper), and towards third-party goods (think: Cottonelle toilet paper sold on Amazon’s site).

That transition has led to slower top line growth, but faster botton line growth. How could that be? Let’s use the toilet-paper as a hypothetical example:

  • Amazon pays $1.75 for its toilet paper to be made. It sells it for $2.00 — pocketing $0.25 for itself. It then uses its own fulfillment netowrk to deliver the toilet paper.
  • Cottonelle sells a roll of toilet paper for $2.50 and keeps that money. However, it pays a fee of $0.50 to Amazon for warehousing and delivering the toilet paper.

In the first example Amazon has $2.00 in sales, but only $0.25 in gross profit. In the second example, Amazon records just $0.50 in sales, but keeps it all as gross profit.

This is a huge oversimplification of what’s happening at Amazon, but it highlights the dynamics. Amazon is giving up its own sales and allowing merchants to use all of the tools it has already built (and paid for) for higher-margin revenue.

While both are growing, 3rd-party services is growing twice as fast, as this image from Finchat.io shows.

Investors who understand this dynamic are not only not worried about slower revenue growth — they actually rejoice in it. In this case, it means more profits and a higher stock price.

But it takes time to understand the dynamics at play with each company, which is why we encourage you to get as familiar as possible with your own holdings. Over course, you can only do that if you’re a long-term investor — which is exactly what we encourage via this newsletter.

Wishing you investing success,

– Brian Feroldi, Brian Stoffel, & Brian Withers

P.S. — We’re hosting a free investing webinar on Wednesday, February 14th, at 12:00 PM EST. The topic: 10 Metrics Every Investor Must Know. We’ll cover the metrics, show you how to find them, and how to analyze them – fast.

Click here to register instantly! All registered guests will be sent a replay.

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